Dealing with greys doesn’t have to be stressful or intimidating! This foolproof at-home hair colour delivers natural-looking results to disguise greys while seriously boosting shine.
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Starting to notice a few greys popping up around your hairline? Don’t panic! It’s totally normal for grey hairs to start showing up in your 30s and 40s (even in your 20s). The good news is that you don’t have to start booking expensive salon treatments to take care of them. Colouring your own hair at home is way easier than you think—especially with Clairol’s Natural Instincts formula. There are so many reasons why it was voted as the winner of this year’s Best At-Home Hair Colour Beauty Award: This demi-permanent dye is a great option for the first-time hair colourer (or the seasoned pro) who’s looking for an easy, natural-looking solution. It’s low maintenance and your precious locks will be healthy-looking and radiant, so you can prepare to kiss those pesky greys goodbye.
Carin Freidag, Clairol’s senior manager of global retail hair education, says the demi-permanent technology behind Natural Instincts is ideal for someone who wants to cover up their grey hair in a blended, natural way. Semi-permanent hair colour lasts for only six to eight shampoos, and because it sits mainly on the outside of the hair, it has a very limited ability to cover stubborn greys. The molecules in Natural Instincts, on the other hand, work their way underneath the hair cuticle for better coverage. Plus, it gradually washes out in 28 shampoos, which creates a more natural-looking root line—you won’t get the obvious “skunk stripe” look that often comes with permanent dye. If you’re shampooing your hair only three or four times a week, says Freidag, your colour will stay nice and fresh-looking throughout the month and you may not need to refresh your roots for six to eight weeks.
Natural Instincts is super gentle, too, which makes it an amazing option for anyone who’s concerned about potential damage. The formula is ammonia-free and made with 80 per cent naturally derived ingredients, including conditioning coconut oil and aloe vera. There’s no harsh scent or added parabens either. “We were able to build in loads of conditioners,” says Freidag. That means hair will feel smoother and look noticeably shinier, with even, enhanced colour.
When choosing your shade, don’t be afraid to play with tones. You can still experiment with going warmer or cooler. If your hair is naturally medium brown, for example, you can try a gold tone from Natural Instincts on top and your greys will transform into sparkly highlights. If you’re looking to match your natural colour, Freidag (who also has her hairdressing licence) says it’s a good rule of thumb to go one or two shades lighter than you think you are. Check the handy guide on the back of the box to see what effect the colour will have. Ultimately, Natural Instincts’s demi-permanent formula is less of a commitment than a permanent one and it’s much easier (and more fun!) to play with. Just follow the instructions, set the timer for 20 minutes and let the colour work its magic.
For more information and to check out the impressive lineup of shades available, visit Shoppers Drug Mart or Amazon.
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PHOTOGRAPHER (ON-FIGURE): NATASHA GERSCHON PHOTOGRAPHER (OFF-FIGURE): CHRISTIE VUONG CREATIVE DIRECTOR: SUN NGO BEAUTY DIRECTOR: JULIA McEWEN CONTRIBUTING EDITORS: MAUREEN HALUSHAK, ANDRÉANNE DION MAKEUP: ANIYA NANDY HAIR: ANNA BARSEGHIAN NAILS: ALESSIA GERMINARIO FASHION STYLIST: SHEA HURLEY PROP STYLIST: DANIEL ONORI MODELS: NYONG JAMES, KIM MCDIARMID, CHRISTINA THÉ DIRECTOR OF MARKETING: TOBIASZ WORONIECKI
COVER: ON NYONG, SWEATER SET, HERMES.COM. HOOP EARRINGS, MODEL’S OWN. ON KIM: ROTATE DRESS, NORDSTROM.CA. ON CHRISTINA: JACQUEMUS DRESS, NORDSTROM.CA. KURT GEIGER EARRINGS AND RING, NORDSTROM.CA.
